Research enables new competitive strategies
Gain insight through our Intelligent Profiler
Consumer Profiling & Predictive Analytics
Paint a behavioral profile of your customer by product or service with
our Intelligent Profiler© and then use that
information intelligently to build predictive models that finds likely
minded customers. For example, an international travel firm needed to know
what type of customer was booking their Alaska cruise tour. With our
intelligent profiler, we were able to describe the customer in detail
and then build a predictive model (using our genetic algorithms) that
identified similar customers that were likely to purchase.
Survey Development & Analyses
In today's highly competitive marketplace, corporate executives value obtaining
business research information from an employee survey or customer satisfaction
survey. They realize that surveying employees and customers on a regular basis
is a best practice among global organizational leaders. These surveys most
commonly measure opinions, satisfaction, attitudes, and degree of engagement
of customers and employees. Establishing a satisfaction benchmark for your
company is the first step in the process toward continuous improvement.
Learn more about our customer satisfaction survey support.
Learn more about our employee satisfaction survey support.
You may be interested in a business research instrument that covers a specific
or unique construct, such as employee organizational trust or customer spontaneity.
These indices may help you shape future behaviors and guide strategic campaigns.
Or, you may want to gather comprehensive employee and/or customer survey data on
variables that impact productivity and profitability. For that, we use an
organizational assessment instrument that can capture a holistic picture of
your company. With this information in hand, we can then use sophisticated
statistics to determine what factors or conditions may be affecting
organizational performance. From telephone surveys, focused groups and web-based
solutions we offer a highly experienced staff of professionals trained in the most
advanced psychometric and statistical practices in the world.
Gain insight through our Intelligent Profiler.