Predictive Analytics

Drive home performance with Intelligent Targeting

StatAssist's Proprietary Consumer Targeting Method

With our Intelligent Targeting© strategy, we can quickly build predictive models that are cost effective and highly accurate. Our proprietary method employs hybrid genetic algorithms to predict likely consumer behavior. Intelligent Targeting is often used in direct marketing to predict consumer response to direct and email campaigns. We also use negative Intelligent Targeting© (where appropriate) to prevent consumers not likely to purchase from receiving campaign material. This dual strategy ensures that your mailing dollar is used intelligently.

As markets and customer behavior constantly change, how do you pursue intelligent marketing? Much of the information needed to compete is there already, stored away in enterprise systems. The intelligent task is to find the competitive insights buried in all of that data and use it to target the right customer.

StatAssist can help with a set of Intelligent Targeting services that support an integrated information strategy. Solutions such as predictive modeling and text mining provide the tools for real-time decision making. And, StatAssist has the methods and expertise to deploy these solutions rapidly.